Smart Hammer LLC
Overview
Smart Hammer LLC, a Potomac, Maryland-based construction and general contracting company, sought to enhance its online presence to better showcase its services and portfolio. Their previous platform involved the use of a website, but with modern obstacles in the market, there was a dire need for modern interfaces and integrations- this is where We All Rise came in.
Building a Strong Platform for Local Construction & Renovation Markets
Our Approach
Early Design Phase
We conducted early design sessions to evaluate their current brand style to confirm new opportunities for engaging existing and marketing qualified clients. Further evaluation into user navigation and demographic insights inspired our roadmap to facilitate a complete website refresh via web project management workflows. website refresh development workflows. We managed workflows with the client to completely redo their website and brand style guide. Central to this work was an emphasis on incorporating industrial design elements with WCAG-accessible UX.
Challenges & Solutions
Like many successful local companies we work with, Smart Hammer’s branding was transitioning with the growth of their business. Balancing increasing business operations and managing a new website can be a stressful task. As a result, we built a creatively engaging and technically dynamic platform for their site that is manageable on their own.
Understanding their marketing intelligence goals and objectives
Conducted a comprehensive needs assessment to understand Smart Hammer LLC’s goals and target audience.
Custom responsive web design and development
Using insights from 1:1 design workshopping, needs assessments, and competitor evaluations, we developed a custom, responsive website design optimized for mobile, desktop, and tablet devices.
Bolstering UX with user-centric site functionality
We analyzed traffic data from competitor websites to identify standard user navigational insights. Using this information, we crafted a UX strategy for addressing certain standard expectations from users and decided on new features. In the implementation phase, we integrated CSS and JavaScript enhancements to improve user experience and site functionality.
Results
Achievements and Key Results
With a more user-optimized online presence, SmartHammerllc.com achieved a 243% increase in organic search volume and a sizeable increase in new audience engagement from external residential and commercial development online directories. Our efforts culminate with a revamped website and brand style guide that truly elevates Smart Hammer LLC’s online presence.
The fusion of captivating design, user-centric functionality, and accessibility has positioned them as a standout in their industry, engaging both existing and marketing-qualified clients.
Ready For a New Online Presence?
Fill out the form below to prepare for take-off and exceed your business goals!